This is the persistent question funders and organizational leaders are asking as they grapple with a changing and increasingly complicated world. Social impact leaders must craft an organizational strategy that defines their unique value-add within a larger ecosystem and establishes the right mix of programs, products, and services that respond to the challenges that their target clients and populations are experiencing. In today's landscape, organizations must consider internal and external trends to evaluate their current portfolio of offerings, identify opportunities for innovation and enhancement, and discover potential for expansion into new markets with services that can amplify impact.