Strategic Communications

Does your organization need to move away from a day-to-day whack-a-mole approach to communications to one more guided by the broader organizational strategy and intention to advance the work in the long term?

What is Strategic Communications?

Determining whether an organization is truly making an impact necessitates continuous examination of its programmatic and organizational strategy, as well as the underlying theory of action or change that integrates various programs, services, products, or solutions. Real impact and sustainability are achieved by delivering effective programming or services that address genuine needs.

Common Challenges

Too much noise

Given the nature of the media and social media noise, it is harder and harder to break through and be heard. By trying to communicate to everybody, very often the result is not communicating to anybody at all.

Reputational risk

Without a clearly defined communications strategy, many organizations can end up making unforced errors by trying to be in conversations that aren’t an authentic fit for the voice or their objectives.

Capacity and choice-making

Even the largest communications teams recognize the limits of their capacity and need a system in place to make choices about where to focus time and energy.

Unchecked opposition

Without a clearly defined communications strategy, many organizations can end organizations seek to make. Setbacks frequently occur when a narrative is left to take shape and solidify without pushback.

How We Help

[per-sep-tist] – noun

An individual with the unique ability to see through complexity and bring coherence to strategic decision-making to create better results

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Contact us

South Florida – St. Louis – New York City

(561) 247-0864